©2008 - Why It Failed To Sell. All rights reserved.
Jim Behling, CSR /e-Pro
CSR® - Certified Sellers Representative / e-PRO® - Certified Internet & Technology REALTOR
Residential Real Estate Sales and Marketing Specialist
(414) 588-2906
EHO
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By: Jim Behling
CSR® Certified Sellers Representative®
e-Pro® Certified Internet/Technology REALTOR
Thank You for your interest in this 'Expired Listing' report. First off, let me say I am very sorry your home failed to sell. I know you must feel emotionally devastated, and perhaps even angry that it didn't sell.
You've probably gotten dozens of calls already from other real estate agents telling you why you should list your home with them. THEY are able to sell your home, THEY have buyers, and you should have listed it with THEM the first time! Well, IF they have buyers for your home, where were they when it was listed?
Maybe your agent knew why your listing EXPIRED, and maybe they didn't. Maybe they knew, and weren't strong enough to tell you. Maybe they simply used your home as a way to attract buyers to other listings. Believe it or not, there are some agents that will take any listing, allow the seller to overprice it, just as a way to attract buyers to work with!
Maybe they were using outdated marketing techniques that are ineffective in today's market. Maybe they didn't have a clue as to why it didn't sell, and simply blamed it on the market. Maybe they knew, maybe they tried to tell you, and you just failed to listen to them.
Well, before you get angry and start pointing fingers, you should know that in this market, 40 to 50% of the homes listed for sale fail to sell during their original listing period! Even the best homes fail to sell. And, the reason is ALWAYS the same!
All we have to do is logically understand how the system works, figure out what went wrong, and make sure you don't make the same mistakes again.
I have been selling homes for more than 18 years. I've seen 'good' markets and I've seen 'bad' markets. I know what works and I know what doesn't work.
I know why your home didn't sell! And, after reading this report, you will also have a much better understanding of why it didn't sell.
I'm going to do my best to sum up how the system works, and explain to you the reason your home failed to sell.
The answer is actually very simple. In fact when you hear it, you may get a little upset with me. But after I explain it, it will hit you like a ton of bricks. "Why didn't my other agent explain it to me?" "Was he afraid to tell me?" "Or maybe he or she just didn't understand either." Which, by the way, are very good questions.
The SIMPLE answer is (are you ready?) . . . The price was wrong!
Now wait just one darn minute, Jim! How can you say the reason my home didn't sell is price, when you haven't even seen it???
PLEASE READ ON . . .
Even though I haven't seen your house, I can say without a shadow of doubt, the reason it didn't sell is simply that the price was wrong! LET ME EXPLAIN
Here's Why
There are 5 factors that control the sale of every home
Price
Condition
Exposure
Market Conditions
Location
How Today's Home Buyer Looks For A Home
Continue reading this report. The next page shows you how today's home buyer shops for a home and how to make sure YOURS will be the next one they'll want to see.
In the meantime . . . If you'd like to get things going immediately and meet with me to discuss what needs to be done to get your home SOLD this time and not Just Listed (again), simply call me at 414-588-2906, or contact me using the 'Contact Jim' link below.
First, let's talk about what we CAN'T control
Value . . . Or how much your home is worth, is determined by the buyer. The value of your home is determined by what a 'ready, willing, and able' buyer is willing to pay, what you are willing to accept, and what an appraiser is willing to agree to. It really doesn't matter how much YOU think it's worth, how much I think it's worth, or anyone else for that matter. It is only worth what a Qualified Buyer is willing to pay in Today's Market based on Comparing your home to others currently on the market for sale.
We Don't Have Any Control Over The Location
I'm sure you will agree that a house located on a quiet, tree lined street, or at the end of a cul-de-sac on a private, nicely landscaped lot will be worth more than an identical house that backs up to the railroad tracks with the neighborhood tavern on one side, and the neighborhood gas station on the other. It's not economically feasible for you to move the house, but you can adjust the list price to compensate for any shortcomings.
Your house may have been PRICED wrong for the location.
We Don't Have Any Control Over The Current Market Conditions
The market is what it is and there isn't a thing we can do to change it. A house is simply worth what the current market will bear. A house will be worth more in a seller's market than it is in a buyer's market. And believe me, market conditions in a particular neighborhood can change on a dime. New listings, price changes, and expired listings occur every day. You must stay ahead of your competition. The only thing we can do about it is to monitor the market and your competition, on a daily basis, and adjust the price to compensate.
Your house may have been PRICED wrong for your market.
Now, let's talk about what we CAN control
The only factors we have control over is price, condition, and exposure (marketing), and Price is THE most important factor.
Price is the most important factor because it is the 'compensating' factor. It is price that must compensate for the location of the property, the current market conditions, the marketing plan, and the condition of the property and how well it shows. Before the right price can be determined, all of the other factors must be taken into consideration. PRICE COMPENSATES FOR ALL THE OTHER FACTORS.
We CAN Control The Condition Of The Home
Which house would YOU buy? . . A house with a new furnace and central air, new roof, updated kitchen & bath, brand new neutral carpeting, freshly painted and sparkling new energy efficient windows? Or the same house that's dirty and cluttered with a 19 year old furnace and central air, 16 year old roof, outdated kitchen & bath, soiled & worn carpeting, flowery wallpaper, and drafty old windows?
Guess what? 99% of potential buyers would choose the same one you would! Your options are to clean it up, de-clutter and update the components, OR adjust the price to compensate.
Your house may have been PRICED wrong for its' condition.
We CAN Control The Marketing Plan
The marketing plan determines the amount of exposure your home gets to the current pool of potential buyers. The more qualified buyers your home is exposed to, the more it will sell for, and the faster it will sell!
Your house may have been PRICED wrong for its' marketing plan.
There is much to be said on the topic of Marketing and Exposure.
I would like to get into it, in detail, so you will have a better understanding of why my marketing techniques have been so successful, and why so many other agents continue to have listing after listing expire from the market without being sold. To this date, I have not had one single family home listing that has failed to sell since 1994! (The only exception is a single family home listing in 2007 that was withdrawn from the market by the seller due to health reasons)
You can continue reading this report online or, If you are interested, at no cost I will send you, via First Class Mail, my complete 24 page booklet entitled "Home Seller's Handbook - A Guide To Selling Your Home". It will give you tips on how to best work with your RealtorŪ, Pricing Guidelines and Strategies, Common Misconceptions, and How To Prepare your Home for Success.
The "Home Seller's Handbook" will also show you some of the marketing strategies and techniques, as well as a sampling of actual marketing pieces that I use to create the all important "Positive First Impression" that makes a home STAND OUT from the competition and gets them SOLD. Many of the strategies and techniques contained in my booklet were learned by networking with some of the top agents across the country, and fine tuning them for our market. It is a constant, never-ending learning experience.
"Home Seller's Handbook -
A Guide To Selling Your Home"
To get your free copy of
Continue Reading This Report And Find Out . . .